Suppliers have
several major issues that will be obliterated by implementing an Automated
Store Replenishment (ASR) relationship with their customers. Here are but a few,
with a brief explanation of each:
Excessive Warehouse
Stock:
I readily admit and humbly confess one of my previously,
flawed assumptions. After years of watching excess inventory pour into stores,
I naturally assumed suppliers were
purposely contributing to overstock. A large majority of clients agreed
with me. In my defense, presales people helped me to jump to that conclusion;
nevertheless, I was wrong—dead wrong. Surely, some sales people are guilty of
overstocking retailers to pad their commissions; however, if you go back to the
source, to the suppliers themselves, they truly get it—overstocking retail
stores is not in their best interest. Why? because overstock can be as damaging
to wholesalers as out-of-stocks are to both of you.
Not knowing what retailers have in their stores affects a supplier’s
ability to forecast future needs, so they have to resort to stocking excessive
amounts of inventory in their warehouses in the case their retailers might run short.
As inventory piles up in warehouse, the tendency is to get rid of it as quickly
as possible. If suppliers knew ahead of time what retailers would most likely
be able to sell next week, next month, or six months down the road, taking into
account seasons and holidays, they would not need to invest so much of their working
capital in overstock. If you will demonstrate your willingness to help your
suppliers cut costs, they will bend over backwards to help you.
Frequency of Deliveries:
Yes, I was wrong again. Common sense led me to believe more
frequent deliveries would benefit retailers, as it would help reduce unneeded
stock and make retailers lean and mean. However, while actually working in the
stores and with their suppliers, I have seen the real world and it brought me
to the opposite conclusion resulting in unseen advantages to both, but only if
it is done with a high degree of accuracy. The reason I belabored for so long
under the wrong assumption can be attributed to the vast amount of overstock
present in most retail stores. Eliminate that and old assumptions become unsustainable.
It costs suppliers money to deliver inventory to your
stores. By extending the period between deliveries and bringing to the store
only what can be sold within 1.5 to two delivery cycles, there will be huge
reductions in stock with longer delivery cycles, resulting in less delivery
expense to suppliers, allowing suppliers to offer deeper discounts to retailers, thereby giving both distinct
competitive advantages.
POSSIBILITIES AND ADVANTAGES OF CONSIGNED INVENTORY:
If you have read my previous book, ‘Retail Is Detail’, you’re most likely familiar with my ideas regarding consigned
inventory, based upon taking the wholesaler’s point of view that retailers are
merely conduits to get their inventory into the hands of consumers. I explain
in great detail, how it will double suppliers profits and increase retailers’
use of working capital by over 60%.
DEALING WITH INDIVIDUAL STORES:
Suppliers
can’t possibly get ASR to work while dealing with hundreds of different
interface requirements used by a multitude of retailers. A third-party provider
could easily be employed to standardize Retailer/Supplier integration providing
overstock and out-of-stock solutions for both. And the cost? How about zero?