Saturday, July 3, 2010

Cigarette Deals

I have often wondered why cigarette manufacturers insist on contracts. So I have been conducting studies to determine the real value of cigarette deals. Below, I have accumulated one month's data from one store to determine if the space allocated for all brands from a single manufacturer is justifiable. My conclusion after several years of study is that most convenience store operators might be better off stocking the brands that will produce profits as opposed to allowing poor sellers to occupy space that could be used by other brands that do produce sales. Having products that produce less than one sale per week doesn't make much sense to me. The contracts operators sign with manufacturers is definitely more to the supplier's advantage than to the retailer.

Brand

Units Sold

$ Sale

MARLB RED HP

313

$1,552.98

MARLB LIGHTS 100 GOLD HP

256

$1,216.32

MARLB LIGHTS MENTHOL GREEN KS HP

148

$722.19

MARLB 100'S RED HP *

148

$678.75

MARLB ULTRALIGHT SILVER HP

81

$401.82

MARLB SPEC BLEND GOLD HP

75

$239.22

MARLBORO 72'S HP

72

$305.67

MARLBORO 72 BOX

70

$296.81

MARLBORO MENTHOL

65

$347.52

MARLB SPEC BLEND RED HP

54

$208.21

MARLB ULTRA LIGHTS 100 SILVER HP

53

$276.93

MARLBORO 72'S GREEN BXFSC

46

$199.35

MARLBORO SMOOTH BLUE HP

35

$173.76

VIRGINIA SLIMS MENTHOL GREEN HP

29

$153.14

MARLBORO BLEND #54 CARTON

29

$152.04

MARLB LIGHTS MENTHOL GREEN 100'S HP

28

$146.61

VA SLIMS SS MENTH GREEN HP

26

$111.91

L&M FILTER FF BOX

26

$92.85

VA SLIMS RED/GOLD HP

25

$135.47

MARLB SPEC BLEND 100'S RED HP

23

$93.03

MARLB BLEND 27 BRONZE HP

22

$119.46

BASIC FF

21

$83.81

MARLB 100'S RED HP

21

$103.17

L&M FF 100'S BOX FSC

21

$74.65

MARLB SPEC BLEND 100 GOLD HP

21

$88.60

MARLB RED SP

20

$119.46

MARLB MEDIUM RED HP

20

$103.17

MARLBORO 72 BLUE BX FSC

16

$44.30

MARLBORO ULTRA LIGHTS 100'S BOX

15

$38.01

L & M LIGHT BOX

13

$48.72

MARLB LIGHTS GOLD SP

12

$59.73

VA SLIM MENTHOL LUXURY UL 120'S HP

12

$58.90

MARLB 100'S GREEN HP

12

$54.30

MARLB 100'S RED SP

12

$54.30

MARLB MILD BLUE MENTHOL HP

12

$65.16

VIRGINIA SLIMS BLUE HP

9

$53.01

VIRGINIA SLIMS 120 LL GOLD HP

8

$35.34

MARLB MILDS 100'S BLUE MENTHOL HP

8

$43.44

L&M LIGHT 100'S BOX

7

$26.88

MARLB LIGHTS 100 GOLD SP

7

$32.58

L&M MENTHOL KING BOX FSC

7

$26.33

L&M MENTHOL 100'S BOX FSC

6

$22.39

L&M ULRA LTS BX

5

$14.76

VIRGINIA SLIMS MENTHOL BOX

5

$23.56

MARLBORO 72 UL BOX

5

$22.15

VA SLIMS LIGHTS GOLD HP

4

$23.56

MARLB VIRG BLEND 100 SILVER HP

3

$16.29

VA SLIM MEN LL 120'S GREEN HP

3

$17.67

BASIC FF BOX

3

$10.16

VA SLIM SS RD HP

3

$17.67

BASIC FF 100 BOX FSC

3

$10.16

BASIC LIGHTS LIGHTS 100

2

$10.16

MARLB SMOOTH BLUE 100 HP

2

$10.86

MARLBORO MILD BOX 100

2

$10.86

MARLBORO MEN SILV KSBXFSC

1

$54.30

B&H 100'S LIGHTS GOLD HP

1

$6.59

BASIC UL BOX 100

1

$5.08

MARLBORO LIGHTS GOLD HP 10

1

$54.30

BASIC MENT GOLD KS BOXFSC

1

$5.08

MARLBORO VIRG BLEND BX FSC

1

$5.43

MARLBORO BLEND #54 100

1

$5.43

Grand Total

1951

$9,184.36

   

2 comments:

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  2. Good thing you shared that list. I just hope you update us always with these kind of information. I won't be surprised if Marlboro Reds will still be number one next time.

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    ReplyDelete