Wednesday, December 18, 2013

C-Store Logic

Several years ago, I suggested to a supervisor who was in charge of a half-a-dozing stores, that she train her store managers to audit their own stores, and she just about busted a gut laughing.  I really thought she was going to have a seizure. I could swear the lady had tears in her eyes. The owner shook his head as if to validate her reaction.

As she gained her composure, she sputtered, “Why, that’s the most ridiculous thing I ever heard in my life. If they know what they have in their store, they can cover up shortages.” 

I waited for the laughter to subside, and the entire room had settled down, then I simply said, “How do they know what to order?”


  1. A balance of internal and external auditing is probably the best practice; however as mentioned an internal audit gives a manager a good idea of what to order.

    We have been working closely with some larger c-store chains, and we often encounter the audit operations. Reducing shortages is obviously one of the key ways of increasing profitability of a store, and an objective measurement of shortage probably cannot be done by a regular employee of the store considering it is known that a large percentage of C-Store shortage is often internal.

    Our service also addresses what to order for a store manager. Our video mystery shops reveal holes in product categories at any given moment, and give the store manager as well as corporate an idea of what products are most popular and not being stocked enough.

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